The Faster Zebra Whitepaper: a new model that rewards teachers and students. Coming soon.

Shopping Cart

No products in the cart.

Faster Zebra Community

Shopping Cart

No products in the cart.

Faster Zebra Community
Sign in
Register & join community

Jobs To Be Done

By Andrew Categories: Jobs To Be Done
Wishlist Share
Share Course
Page Link
Share On Social Media

About Course

NOTE: This is an in-person course.

Location: Faster Zebra HQ in Surry Hills, Sydney.

When: Saturday 05 October 2024

Course Duration: 7.5 Hours (One Day Course)

 

Why Jobs To Be Done?

Jobs To Be Done (JTBD) is a revolutionary framework pioneered by industry leaders like Clayton Christensen, Tony Ulwick, Bob Moesta, Alan Klement, and Stephen Wunker. It shifts the focus from products/services to understanding the underlying “jobs” customers hire those products/services to do. By uncovering the true motivations and needs of customers, JTBD provides deep insights that drive innovation, strengthen marketing strategies, and elevate user experience.

In this challenging economic climate, customers and clients are becoming increasingly selective about where they spend their hard-earned dollars. JTBD ensures that your products and services are the ones they choose by precisely addressing their needs and desires.

Andrew John & Charbel Zeaiter have meticulously studied these JTBD masters and have put their learnings into practice. Over the course of five years, they have perfected their own JTBD framework, consistently generating outstanding results.

Say goodbye to generic personas and hello to real insights and compelling customer stories that drive innovation, enrich user experience, and enhance your positioning and messaging.

 

Who’s It For?

This course is for anyone who wants to take their customer research skills to the next level. It has many applications and would be highly suitable for anyone who is in the following disciplines:

  • UX and UI professionals
  • Product managers and designers
  • Marketing & Growth professionals
  • Copywriters
  • Business strategists and entrepreneurs

If you are a consultant or agency owner you can take what you learn in this course and add it to your skills tool box and offer this to your clients as a service.

Show More

What Will You Learn?

  • A Better Customer Research Methodology: Implement a superior approach to customer research that you can put into practice right away.
  • Enhanced User Experience Research Skills: Gain a deeper understanding of your clients and customers to improve their experience.
  • Stronger Messaging: Develop messaging that directly addresses the core needs and issues of your customers/clients.
  • New Research Service Offering: Add a valuable research service to your existing portfolio that you can offer to your clients.
  • Effective Channel Identification: Identify exactly where your customers are, allowing you to spend less on ineffective channels.

Course Content

Getting the Right Participants from the Start
Techniques for identifying and recruiting suitable participants Criteria for participant selection Segmenting Your Customers

Methods for customer segmentation
Implementing the RFM (Recency, Frequency, Monetary) model for existing businesses Other segmentation methods Offering Rewards and Incentives

Strategies for motivating participant engagement
Examples of effective rewards and incentives Understanding Forces (Push and Pull)

Analysing the push and pull forces in customer decisions
How to map these forces effectively Designing Surveys Based on Qualitative JTBD Feedback.

Crafting surveys to capture actionable insights
Balancing qualitative and quantitative approaches Running a Jobs To Be Done Interview

Conducting effective JTBD interviews
Narrative direction and probing techniques Using Tools to Record Conversations

Leveraging Zoom and FireFly for recording and transcribing interviews
Best practices for managing Interview recording Using AI notetakers (such as Otter.ai)

Collating Feedback
Organising and synthesising interview data Tools and methods for effective feedback collation Combining Qualitative & Quantitative Feedback Integrating diverse data sources for comprehensive insights

Using JTBD Feedback to Produce Actionable Outcomes
Translating insights into practical business actions Case studies of successful JTBD implementations Presenting Initial Feedback: Creating compelling presentations for stakeholders Visualising JTBD insights for maximum impact

Measuring the impact of JTBD outcomes
Setting up key performance indicators (KPIs)

Leveraging Tools
Overview of tools like Typeform, Slack, ChatGPT/Claude, Zapier, and Miro How to integrate these tools into your JTBD process

Student Ratings & Reviews

No Review Yet
No Review Yet

Personal

Community

About

Profile

Manage

Media

© 2024 Faster Zebra

Instagram Facebook Linkedin

Learn Together, Learn Fast, Improve Life.

Want to receive push notifications for all major on-site activities?

✕

Report

Harassment or bullying behavior
Contains mature or sensitive content
Contains misleading or false information
Contains abusive or derogatory content
Contains spam, fake content or potential malware

Block Member?

Please confirm you want to block this member.

You will no longer be able to:

  • See blocked member's posts
  • Mention this member in posts
  • Invite this member to groups
  • Message this member
  • Add this member as a connection

Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.

Report

You have already reported this .