Location: Faster Zebra HQ, Surry Hills

Date: Saturday, 7th September 2024

Course Duration: Full day

Time: 9am to 4:30pm

Location: 66-68 Devonshire Street, Surry Hills (Sydney)

Why Take This Course?

Copywriting is one of the most powerful skills in marketing today. Despite the buzz about AI replacing writers, the truth is that great copywriting, rooted in empathy and deep human understanding, is irreplaceable. It’s the key to landing sales, converting leads, and winning deals by cutting through the noise and resonating on a human level. In a world flooded with information, your ability to craft compelling, persuasive, and emotionally charged copy is what will make your message stand out and drive real action.

Andrew John has been a marketer for over 20 years, and copywriting was one of the first skills he added to his toolbox. He has studied the greats, like Eugene Schwartz, David Ogilvy, Joe Sugarman, Dan Kennedy, and Robert Bly, as well as modern masters like Ann Handley, Joanna Wiebe, Ramit Sethi, and Arman Assadi. Through countless Meta and Google Ads, landing pages, and emails, Andrew has generated millions of dollars in revenue. His extensive experience and deep understanding of effective copywriting principles are the foundation of this course, designed to help you master the craft and significantly boost your revenue.

Who’s it for?

• Aspiring Copywriters
• Sales Professionals
• Marketing Professionals
• Business Owners & Entrepreneurs
• Freelancers & Consultants
• Cold Outreach and Lead Generation Experts
• Content Creators
• Those looking to build their personal brands on sites like Twitter (X) and LinkedIn

Prerequisites:

• Some basic exposure to Copywriting would be advantageous

What You’ll Learn:

Research for Copywriting:

• Techniques for conducting thorough research to understand your audience and competitors.
• Tools and methods to gather insights that inform your copy and strategy.

Design and Write Killer Sales Landing Pages:

• Principles of high-converting landing page design.
• How to craft compelling headlines, persuasive body copy, and strong calls-to-action.

Write More Effective Email Copy that Converts:

• Strategies for creating engaging email content that drives opens, clicks, and conversions.
• Best practices for subject lines, personalisation, and email structure.

Produce Meta and Google Ads Copy that Generates Massive ROI:

• Crafting attention-grabbing ad copy for Meta (Facebook) and Google Ads.
• Techniques for writing ads that maximise click-through rates and return on investment.

Use Your Competitors’ Bad Reviews Against Them (Competitor Research):

• How to analyse competitors’ weaknesses through their negative reviews.
• Strategies to leverage this information to highlight your strengths and differentiate your offering.

Beat the “Blank Page Blues” Using ChatGPT & Claude:

• Utilising AI tools like ChatGPT and Claude to overcome writer’s block.
• Practical tips for generating ideas, refining drafts, and enhancing creativity.

Create Legendary Micro-Copy (UX Copywriting):

• The importance of micro-copy in user experience and interface design.
• Techniques for crafting concise, impactful micro-copy that guides and delights users.

Bonus: Using Tools like Leonardo.ai to Produce High-Fidelity Ad Mock-Ups Based on Your Copy/Concepts and Ideations:

• How to leverage Leonardo.ai to create professional-grade ad mock-ups.
• Turning your copy and ideas into visually compelling advertisements.

Tools

• Miro, Canva (optional), ChatGPT, Leonardo.ai (optional), Microsoft Word or Google Docs.

What You’ll Achieve After Taking This Course

• Research for Copywriting
• Design and write killer sales landing pages that close deals
• Write more effective email copy that converts
• Produce Meta and Google Ads copy that generates massive ROI
• Use your competitor’s bad reviews against them (competitor research)
• Beat the “blank page blues” using ChatGPT & Claude
• Create legendary micro-copy (UX/micro-interaction Copywriting)
• Bonus: Using tools like Leonardo.ai to produce high fidelity ad mock-ups based on your copy/concepts and ideations.

What you get

• A Copy ‘Cheat Sheet Guide’
• An eBook with the best ChatGPT & Claude for customer research prompts
• A 1:1 online feedback session within two weeks of the course finishing
• Detailed feedback and edits for a piece of copy you have written
• Access to an upcoming online course on Leonardo.ai
• A ‘done for you’ advertising and copywriting swipe file.