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Conducting research; you and AI

Charbel Zeaiter January 9, 2024

Learning Objectives

Master the art of research by identifying meaningful challenges to focus your efforts. Get hands-on with AI-powered tools to extract powerful insights efficiently. Define problems clearly and set objectives to kickstart your UX journey.

  • Understand the importance of research in UX Design
  • Learn how to identify global challenges and select a focus area
  • Get introduced to AI-driven research tools and methods
  • Learn how to define a problem statement and set project objectives

Teaching Materials:

  • Slides for theory sessions
  • Handouts: AI-driven research tools, problem definition techniques, and examples
  • Downloadable Toolkit: Research templates and AI tool recommendations
  • Practical activities: Worksheets, case studies, and online resources

Morning Session – Theory

  1. Recap of Week 1 and introduction to Week 2 (15 minutes)
    • Review the key learnings from Week 1
    • Provide an overview of the Week 2 topics and objectives
  2. Identifying global challenges and selecting a focus area (45 minutes)
    • Discuss various global challenges and their impact on society, technology, and the environment
    • Explain the importance of selecting a relevant focus area for a UX project
    • Share examples of successful projects that address global challenges
  3. Break (15 minutes)
  4. Introduction to AI-driven research tools and methods (60 minutes)
    • Present the role of AI in research and its benefits, such as efficiency and data-driven insights
    • Introduce various AI-driven research tools (e.g., sentiment analysis, topic modelling, and predictive analytics)
    • Discuss ethical considerations when using AI in research
  5. Defining a problem statement and setting project objectives (45 minutes)
    • Explain the importance of a clear problem statement and well-defined objectives
    • Share techniques for defining a problem statement and setting SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound)

Afternoon Session – Hands-on Practical Activities

  1. Activity: Identifying a global challenge and focus area (45 minutes)
    • Students work individually or in pairs to choose a global challenge and define a specific focus area for a UX project
    • Encourage students to consider their interests, the potential impact of their project, and the feasibility of addressing the challenge
    • Each student or pair shares their selected challenge and focus area with the class
  2. Break (15 minutes)
  3. Activity: AI-driven research tools exploration (60 minutes)
    • In small groups, students explore different AI-driven research tools and select one that best suits their chosen focus area
    • Students should consider aspects like cost, ease of use, and data privacy
    • Each group presents their chosen tool to the class, explaining its benefits and potential drawbacks
  4. Activity: Defining a problem statement and setting project objectives (60 minutes)
    • Students work individually or in pairs to craft a problem statement and set SMART objectives for their chosen focus area
    • Encourage students to use the techniques discussed during the theory session
    • Each student or pair presents their problem statement and objectives to the class, receiving feedback from peers and the instructor

Wrap-up and Homework (10 minutes)

  • Recap the key learnings from the day
  • Homework:
    • Have students start researching their chosen focus area using the AI-driven research tool they have selected, and encourage them to explore additional resources on their own
    • write a 1-page summary of their research findings using the AI tool they selected
    • Review AI research tools, test some

Desired outcomes

By the end of Week 2, students should understand the importance of research in UX Design, be familiar with AI-driven research tools, and be able to define a problem statement and set project objectives. They should also have identified a global challenge and focus area for their UX project.