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Week 11 Summary: Social Media

Charbel Zeaiter February 23, 2024

Week 11 focuses on the strategic use of social media channels for digital marketing. This module
explores the unique approaches to different platforms, the integration of thought leadership into
social media strategies, the balance between organic and paid content, and the effective use of
influencer marketing.
Key Topics:
Channel-Specific Strategies: Learn how to use each social media channel (TikTok, Linked In,
Facebook/lnstagram, YouTube) differently, tailoring your approach to leverage the strengths and
audience of each platform.
Strategy and Thought Leadership: Understand how to incorporate thought leadership into your social
media strategy, establishing your brand as an authority in your industry.
Amplifying Messaging with Paid Content: Explore techniques for enhancing your organic social media
efforts with paid campaigns, maximizing reach and impact.
Balancing Organic and Paid Social Media: Gain insights into effectively leveraging both organic and
paid content strategies on social media for a cohesive and powerful marketing approach.
Influencer Marketing: Delve into the world of influencer marketing, understanding how to identify
and collaborate with influencers to extend your brand’s reach and credibility.
Week 11 Activity:
Develop an influencer marketing strategy tailored to your industry and business. Identify potential
influencers to partner with, determine how you would leverage their content, and choose the most
suitable channels for your campaigns. This activity encourages you to apply the principles of
influencer marketing in a practical and strategic way.