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Week 3 Summary: Setup For Success

Charbel Zeaiter February 23, 2024

Overview:
Week 3 is dedicated to establishing the foundation for a successful digital marketing strategy. This
module focuses on identifying and utilizing key metrics, setting up a data tracking plan, and
implementing Objectives and Key Results (OKRs).
Key Topics:
Setting Your North Star Metric: Learn how to identify the North Star Metric for your business, a
crucial indicator that aligns and guides all efforts. Understand the importance of choosing metrics
that matter.
Metrics & Data – Data Tracking Plan: Explore the creation of a data tracking plan, emphasizing both
micro and macro events. Understand how to capture and use data effectively for decision-making.
Setting up Your OKRs: Delve into the process of establishing OKRs (Objectives and Key Results) for
your digital marketing efforts. Learn about tools and best practices for setting up, implementing, and
tracking OKRs to ensure alignment with your North Star Metric.
Week 3 Activity:
Choose a company and collaboratively set up an OKR in class. This exercise allows you to apply the
concepts learned in a practical scenario, simulating a real-world setting.
Additional Resources:
The module will be enriched with case studies and examples from real companies and startups,
providing practical insights and applications of the concepts taught.