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Week 6 Summary: Technical SEO

Charbel Zeaiter February 23, 2024

Overview:
In Week 6, the course pivots to Technical SEO, a critical aspect of ensuring that websites are wellstructured and optimized for search engine crawlers. This module covers the intricacies of site
architecture, internal linking, schema markup, core web vitals, programmatic SEO, and the utilization
of various SEO tools.
Key Topics:
Site Architecture+ Internal Linking: Understand the importance of a well-structured website
architecture and effective internal linking strategies for SEO.
Schema Markup: Learn about schema markup and its role in enhancing search engine understanding
and representation of your site’s content.
Core Web Vitals & User Experience (UX): Explore Core Web Vitals and other UX factors like website
speed, crucial for both search engine ranking and user satisfaction.
Programmatic SEO (Overview): Get an overview of programmatic SEO, understanding its significance
in managing large-scale websites and content.
SEO Tools – SEMrush, Ahrefs, Screaming Frog, Google Search Console: Dive into the functionalities of
various SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console. Learn how
these tools can aid in analyzing and improving various aspects of Technical SEO.
Week 6 Activity:
Visualize and analyze your company’s or business’s website architecture. Evaluate if it adheres to
best practices in site structure and SEO, as learned in class. This exercise is aimed at applying
theoretical knowledge to assess and potentially enhance the technical SEO aspects of your own
website.