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Week 8 Summary: Customer Messaging Channels

Charbel Zeaiter February 23, 2024

Overview:
Week 8 is centered on Customer Messaging Channels, an integral part of digital marketing
communication strategies. This module provides in-depth knowledge about various messaging
channels like Email, SMS, Push, and in-app messaging, along with best practices for each.
Key Topics:
Overview of Messaging Channels: Gain a comprehensive understanding of different messaging
channels such as Email, SMS, Push, and in-app messaging. Learn about the unique characteristics and
advantages of each channel in customer communication.
Email Best Practices: Dive into the best practices for email marketing including list management,
copywriting, scheduling, and automation. Understand how to optimize emails for maximum
engagement and conversion.
Week 8 Activity:
Build an Email Template for On boarding: Create an email template specifically for customer
on boarding. Approach this task with the mindset of designing a landing page, focusing on engaging
content, clear calls-to-action, and an overall compelling design that resonates with new customers.
Bonus Exercise:
Utilizing Other Communication Channels: Reflect on how other communication channels like in-app
notifications, SMS, and Push notifications can be integrated into your customer workflow. Identify
potential touch points where these channels could enhance customer engagement and experience.